Cleanse x 2!

It is important to cleanse morning and night because during the day, you're exposed to many stressors such as environmental factors (wind - carries dust, sun - heat causes perspiration, etc), makeup (not all make-up is non-comedogenic and if not removed properly may cause many blockages&other reactions), touching (many people have a bad habbit of constantly touching their face and not being aware of what they have touched prior to their face. This may transfer many micro-organisms, and add stress to the natural function of your skin). Also, your skin cell processes peak between 1am and 6am, most people are sleeping at this time, depending on your lifestyle of course. This is when all the good stuff is happening - optimum cellular function. If you do not cleanse before going to sleep, you will not experience optimum results. Your cellular functions will continue either way, but why not maximize the potential of such an opportunity by doing a simple thing such as cleansing your face?!

So why do you HAVE to cleanse in the morning again? It's not like you put make-up on before bed or went for a run, right? Wrong! [said in southern American accent.]

Remember those super awesome cellular processes mentioned above? (If you don't, you're either multi-tasking &/or not concentrating. Snap out of it or come back later.) Well, secretion and excretion are part of your cellular processes. Most of the time these processes end up on your skin icluding, yes, your face. Perspiration would also be a good example. Many people perspire while sleeping. Do you really want to go about your day with last night's waste product on your face? Is it really necessary to give your skin that much more to deal with? Be nice!

The only time you do not have to cleanse twice a day is when advised your dermatologist or medical practitioner. Got it?

Also, if you're using a gel/foam cleanser, please take care to avoid the eye area, it can be extremely drying causing discomfort and revealing premature ageing. A quick rinse with a splash of water after using your eye makeup remover or eye cleanser is sufficient for cleansing this area.

Miss B